Customer insight through cutting-edge technology
From a unique email address, we combine demographic opt-in data with browsing and mobile data, and connect this to a unique anonymised profile ID.
This enables us to track genuine individual journeys across platforms and devices compliantly, and to use this information to target your potential customers.
Whenever we learn something new about a user, the data enhances their ID automatically. In this way, we build a rich single-customer view (SCV) for each individual. We target real people, not cookies.
By gaining detailed insights into each individual – from who they are and what they like, to where and when to target them – we’re confident in accelerating acquisition growth. Each interaction, in all its aspects (including channel, message, imagery and timing) is a positive, calculated step towards boosting customer numbers.
With our unique ability to use first-party opt-in data, we bring you enhanced targeting capabilities not available on social and media-buying platforms. With years of experience, we know what works and what doesn’t. There’s no trial and error – just the continual, methodical building of unrivalled lookalike audiences.
Tailored technology, built in-house
Our proprietary email delivery technology, which we’ve developed specifically for this type of marketing, targets customers at user level, not list level. So you benefit from the highest levels of brand safety and efficiencies, and optimal user frequency capping.
Because each unique profile is anonymised, we can use the information we gather to target new customers more efficiently – from our technology integrations directly into other channels and platforms. Unlike other agencies, we don’t rely on your site traffic or generic targeting options from a media platform.